Privacy Policy
PRIVACY NOTICE
Last Updated: February 2026
1. Who We Are
This privacy notice applies to EMBRYO GENESIS Ltd, trading as Fertility Testing Centre ("we", "us", "our"). We act as the Data Controller for the personal and health information we collect about you. We are formally registered with the Information Commissioner’s Office (ICO).
-
Registered Address: Whelmar House, Southway, Skelmersdale, England, WN8 6NN
-
Company Number: 16494677
-
Data Protection Officer: Syeda Ahmed (syeda@fertilitytestingcentre.co.uk)
2. The Data We Collect
To provide accurate diagnostic services, we collect and process the following categories of data:
-
Identity & Contact Data: Name, date of birth, gender, home address, email address, and phone number.
-
Medical & Special Category Data: This includes "Health Data" such as your medical history, GP/Consultant details, and ultrasound reports.
-
Genetic & Biological Data: Clinical data resulting from biological samples (e.g., semen or blood), including DNA fragmentation results.
-
Financial Data: Payment card details - we do not store full card numbers on our servers.
-
Technical Data: IP address and browser type collected via our website to improve user experience (see our Cookie Policy).
3. Our Lawful Basis for Processing
Under the UK GDPR, we rely on the following legal bases to handle your data:
-
Contract: To fulfill the diagnostic services you have purchased.
-
Legal Obligation: To comply with Data Protection Act 2018.
-
Provision of Health Care (Article 9(2)(h)): This allows us to process your sensitive "Special Category" health and genetic data for medical diagnosis.
-
Consent: For specific actions, such as sharing your results with a third-party clinic or your GP.
4. How We Store and Share Your Data
Security: Your data is stored on secure, encrypted servers. We implement strict physical and digital access controls.
Sharing: We never sell your data. We only share information with:
-
Accredited Reference Laboratories: To process specific blood or genetic tests.
-
Your Healthcare Providers: Your GP or Consultant (only where you have provided explicit consent).
-
Regulatory Bodies: The CQC or HFEA if required for mandatory audits or inspections.
-
Service Providers: Secure IT and booking platform provider - WIX Booking Software, who are contractually bound to protect your data.
5. Data Retention
In accordance with the Records Management Code of Practice for Health and Social Care, we retain adult medical records for a minimum of 8 years following your last interaction with us. After this period, records are securely destroyed or anonymized.
6. Your Legal Rights
You have the following rights regarding your data:
-
Access: Request a copy of the data we hold about you (Subject Access Request).
-
Correction: Ask us to fix inaccurate or incomplete information.
-
Erasure: Request deletion of your data (Note: This may be limited by our legal obligation to maintain medical records).
-
Withdrawal of Consent: If you have given us consent to share data, you can withdraw it at any time.
To exercise these rights, please contact our DPO at syeda@fertilitytestingcentre.co.uk.
7. How to Complain
If you have concerns about how we use your data, please contact us first so we can resolve the issue. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
-
Website: https://ico.org.uk
-
Helpline: 0303 123 1113
